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Dropday is a no-code sales channel and growth marketing tool purpose-built for brands, retailers, and creators to safely launch time‑limited drops, offers, and flash sales that feel exclusive, personal, and collectible—all optimized for growth and conversion.
Until Dropday, e-commerce has been modeled after a brick-and-mortar store experience that hasn't changed in over 3000 years: Go to a store, browse items, put items into cart, go to checkout, and pay. But this model falls apart when supply and demand are disproportionate—which happens every day in a world where social media can drive traffic in the millions. You may have experienced this when trying to buy Taylor Swift or Superbowl tickets, an XBOX/PS5, Yeezy sneakers, collectibles, SKIMS, a Stanley Tumbler, Black Friday sale, etc...
This makes new product releases and big sales an inefficient, high-risk endeavor, often resulting in bad customer experiences, huge costs, and social backlash 😤.
Because of these inefficiencies, up to 82.6% of customers can be lost due to checkout abandonment, crashes, bots, or because they saw "Sold Out" when trying to purchase. Brands are left with no way to capture or re-engage these customers.
That's why we built Dropday.
We've taken the best engineers and product leaders in Silicon Valley to build the next generation of commerce—purpose-built for today's social world, so brands and creators can unlock new revenue streams, acquire more customers, and release without risk.
Our unique process and scalable infrastructure safeguards primary storefronts from expensive crashes, bots, scammers, cart-jacking, inventory syncing, and payments issues—building trust and delivering better customer experiences instead of social backlash.
Using Dropday, brands and retailers are growing DTC revenue over 62% YoY while leveraging never before possible data-driven insights to optimize pricing, production, and inventory.
Our technology is a completely no-code and brand personalizable solution that can be used as a sales channel alongside an existing DTC storefront, or even as a standalone storefront-free social selling tool in place of a traditional ecommerce platform. Dropday works with your existing OMS, ecommerce, and marketing tools like Shopify, Klaviyo, Mailchimp, Commerce 7, and more.
With Dropday, you can start to answer critical questions like:
Go live in minutes. Simply upload your existing product marketing collateral to create time-limited links and plug them into your existing marketing campaigns and socials.
Dropday links live at your brands domain ie www.yourbrand.com/d/product-name, but run on our highly-scalable enterprise-grade servers—so your primary website is always protected from crashes and cart issues.
Dropday pages are brand personalizable, so they look and feel just like your own site.
Our high-converting product pages are designed to be shared as a single link across all your socials, existing marketing channels, brick and mortar storefront via QR, and anywhere else you engage with your audience.
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Dropday delivers a fair, reliable, and stress-free experience—and gives fans the peace-of-mind that they have a fair chance to purchase otherwise unattainable products and experiences from the brands they love.
Customers discover Dropday pages via a merchants socials, website, marketing materials, mailing lists, or direct peer referrals.
To purchase, customers simply enter their order information and commit to buy.
Shipping, fulfillment, and customer service are all handled by the merchant.
You can start launching and scheduling automated product releases in as little as 10 minutes.
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There is NO coding or technical knowledge required.
You can fully onboard and start launching products in as little as 10 minutes.
Dropday plugs into your existing marketing technology, product release workflow, and OMS. To start, merchants only need to have product marketing collateral and an audience.
Most merchants create and schedule their product releases in just a couple of minutes using their existing collateral.
Sharing across all social platforms, mailing lists, and marketing materials makes it easy for your most important content to be seen and engaged with by your audience.
You can also use QR codes to generate online traffic in offline places such as retail storefronts, stadiums, concerts, galleries, and auditoriums to drive customers to your drops.