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Dropday is an innovative new event-driven DTC ecommerce tool purpose-built for today's social-first world.
Until now, ecommerce has simply copied a brick and mortar store experience that hasn't changed in over 3000 years. But this model fails spectacularly when supply and demand become disproportionate—which is commonplace in our connected age of social media.
This makes new product launches an inefficient, high-risk endeavor for brands; often resulting in bad customer experiences, huge costs, and social backlash 😤.
Because of this, as much as 92% of customers today are lost to checkout abandonment, errors, bots, or because they saw "Sold Out" before they could purchase—and there's no way to reengage these customers.
We've taken the best engineers in Silicon Valley to reimagine commerce, building a next generation platform purpose-built for today's social-first world—so brands can maximize revenue, acquire more customers, and scale without risk.
With Dropday, brands and retailers can start capturing their otherwise missed customers and turning them into loyal customers—while leveraging never before possible data-driven insights to optimize their pricing, production, and inventory strategies.
Dropday's unique process and infrastructure helps protect from expensive website crashes, bots, scammers, cart-jacking, inventory, and payments issues to build trust and deliver better customer experiences.
Our technology works as both an complete end-to-end ecommerce platform, or a headless commerce tool that sits on top of your existing storefront/OMS, like Shopify.
Our innovative product launch platform helps merchants unlock and grow revenue as much as +62% YoY, while revealing unique data-driven insights that traditional ecommerce simply can't capture.
Using Dropday, brands can start answering critical questions like:
Simply upload your existing product marketing collateral to create link-based product pages that plug into your existing marketing campaigns.
Dropday pages live on your brands domain but run on our scalable servers—so your primary website stays protected from crashes.
Product pages can be completely white label with no Dropday branding, so they look and feel just like your own site.
Our simple link-based white-label product pages are designed to be shared as a single link or QR across all your socials, existing marketing channels, and anywhere else you engage with your fans.
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Dropday delivers a fair, reliable, and stress-free experience—and gives fans the opportunity to increase their chances of getting limited release products and experiences from the brands they love.
Customers discover Dropday drop pages via the merchants website, marketing materials, mailing lists, referrals, and socials.
To buy, customers simply enter their order information and commit to buy.
Customers can take actions that benefit the brand in order to boost their chances of success.
Customers who miss out are incentivized to return by automatically receiving increased chances for that merchants next release.
Shipping, fulfillment, and customer service are all handled by the merchant.
You can start launching or scheduling automated product releases in as little as 10 minutes.
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There is NO coding or technical knowledge required.
You can fully onboard and start launching products in as little as 10 minutes.
Dropday plugs into your existing marketing materials and product release workflow. To start, merchants only need to have product marketing collateral and an audience to launch their release into.
Most sellers create and schedule their product releases in just a couple of minutes using their existing collateral.
Sharing your Dropday page across all social platforms, mailing lists, and marketing materials makes it easy for your most important content to be seen and engaged with by your audience.
You can also use QR codes to generate online traffic in offline places such as retail storefronts, stadiums, concerts, galleries, and auditoriums to drive customers to your drops.