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Dropday is a growth platform purpose-built for brand marketers and creators to launch drops and optimized DTC events for today’s social-first economy.
Until now, ecommerce has been modeled after a brick-and-mortar store experience that hasn't changed in over 3000 years; (i.e. go to store, browse items, put items into cart, go to checkout, and pay.) But this model falls apart when supply and demand are disproportionate—which is commonplace in today's world of social media where reach can be amplified by the millions.
This makes new product launches an inefficient, high-risk endeavor, often resulting in bad customer experiences, huge costs, and social backlash 😤. You may have experienced this trying to buy Taylor Swift or Superbowl tickets, an XBOX/PS5, Yeezy sneakers, collectibles, SKIMS, a Stanley Tumbler, etc...
Because of these inefficiencies, up to 92% of customers are lost due to checkout abandonment, crashes, bots, or because they saw "Sold Out" when trying purchase. And brands are left with no way to capture or re-engage these customers.
That's why we built Dropday.
We've taken the best thinkers and engineers in Silicon Valley to build the next generation of commerce purpose-built for growth and scalability to help brands and creators maximize revenue, acquire more customers, and scale without risk.
Our unique process and scalable infrastructure protects primary websites from expensive crashes, bots, scammers, cart-jacking, inventory syncing, and payments issues to build trust and deliver better customer experiences.
Using Dropday, brands and creators are growing D2C revenue as much as +62% YoY and leveraging unique data-driven insights to optimize pricing, production, and inventory.
Our technology is a completely no-code solution that can be used for lightweight stand-alone end-to-end social selling, or as a headless growth marketing tool sitting on top of your existing tech stack or Shopify storefront.
With Dropday, you can start to answer critical questions like:
Simply upload your existing product marketing collateral to create link-based product pages that plug into your existing marketing campaigns and socials.
Dropday pages live at your brands domain but run on our scalable servers—so your primary website stays protected from crashes.
Product pages can be completely white label with no Dropday branding, so they look and feel just like your own site.
Our simple link-based white-label product pages are designed to be shared as a single link across all your socials, existing marketing channels, brick and mortar storefront via QR, and anywhere else you engage with your audience.
Request a demo to learn more.
Dropday delivers a fair, reliable, and stress-free experience—and gives fans the opportunity to increase their chances of getting otherwise unattainable products and experiences from the brands they love.
Customers discover Dropday pages via the merchants socials, website, marketing materials, mailing lists, or referrals.
To purchase, customers simply enter their order information and commit to buy.
Shipping, fulfillment, and customer service are all handled by the merchant.
You can start launching and scheduling automated product releases in as little as 10 minutes.
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There is NO coding or technical knowledge required.
You can fully onboard and start launching products in as little as 10 minutes.
Dropday plugs into your existing marketing materials and product release workflow. To start, merchants only need to have product marketing collateral and an audience.
Most merchants create and schedule their product releases in just a couple of minutes using their existing collateral.
Sharing across all social platforms, mailing lists, and marketing materials makes it easy for your most important content to be seen and engaged with by your audience.
You can also use QR codes to generate online traffic in offline places such as retail storefronts, stadiums, concerts, galleries, and auditoriums to drive customers to your drops.
